The Shift from Traditional Grocery – Trends in Amazon Grocery & Gourmet The past couple decades have seen a shift in U.S. grocery retailers moving, in large part, to bulk purchasing and offerings with lower prices on a per item/unit/serving

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Amazon as a Search Engine Kleenex and facial tissue. Clorox and bleach. Pepsi and cola. All of these are examples of a marketplace phenomenon that occurs when a protected trademark or brand name is so popular that it becomes synonymous with the name

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Google vs Amazon Advertising: Crush the Competition No Quality Score? No problem. Amazon’s ad business eclipsed $1 billion last year largely in part to increased investment in Amazon Marketing Services (AMS) & Seller Central Ads. With these

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Amazon Marketing Services Launches Long Awaited Reporting Features (It's almost like AdWords!) What's New? Date Range, Placement, and Search Term Reports across campaigns are a few of the new features Amazon revealed last week for Amazon Marketing

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Why Automation Is Still Out of Reach for Small Businesses The biggest problem with accessibility of “automation” for small businesses is scale. Many of the problems small businesses are trying to solve for don’t have the requisite scale to merit

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New to Amazon? Here’s How to Start First, some context. Let’s assume you’ve already registered your seller profile as a “Professional” or “Individual” seller on Seller Central within Amazon. If you haven’t, Amazon provides great resources on this

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Before Requesting To Work with an Agency, Consider This At Amplio, we’re fortunate to have a background of intense data-driven marketing and an innate desire to provide gratuitous value to our clients. We are passionate about helping companies grow

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Headline Search Ads Likely Coming to Seller Central in 2017 - Better Reporting, More Expensive Clicks For those not yet familiar with the Headline Search ad type, it is supported by Amazon Marketing Services (AMS), the ad platform made

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Where Amazon Fits In Your Omnichannel Strategy Given the rise of Amazon’s Prime customer base that now includes over 20% of the entire US population, marketers are working full speed ahead to solidify Amazon into their Omnichannel strategy. This

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5 Reasons Why Investing in Amazon Sponsored Product Ads is a No-Brainer   First, to utilize Amazon Sponsored Product Ads (SPAs), you must be selling your product(s) through either Amazon’s Seller Central or Vendor Central. The reasons for

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