What to do When Listening to Customer Feedback Forces Your Brand Outside its Comfort Zone   Brands of all sizes are grappling with the implications of listening to their customers. Listening to customers (whether B2B or B2C) is the

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Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy The answer to this question, in two words: Product Research. How many new products have you purchased recently where you DID NOT do any product research online? Here’s

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Boost FBA Are you attending Amazon’s 2018 Seller Summit - Boost with FBA in New Orleans? Amplio is and it’s just a few weeks away. What is Boost with FBA? Boost with FBA is a one day event hosted by Amazon. The event is aimed at helping

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The Art of War (on Amazon) Amazon’s rapid rise to dominance, which now accounts for upwards of $0.43 of every dollar spent on e-Commerce, has resulted in a hyper-competitive selling environment for physical products brands. For an increasing number

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The Shift from Traditional Grocery – Trends in Amazon Grocery & Gourmet The past couple decades have seen a shift in U.S. grocery retailers moving, in large part, to bulk purchasing and offerings with lower prices on a per item/unit/serving

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Amazon as a Search Engine Kleenex and facial tissue. Clorox and bleach. Pepsi and cola. All of these are examples of a marketplace phenomenon that occurs when a protected trademark or brand name is so popular that it becomes synonymous with the name

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Google vs Amazon Advertising: Crush the Competition No Quality Score? No problem. Amazon’s ad business eclipsed $1 billion last year largely in part to increased investment in Amazon Marketing Services (AMS) & Seller Central Ads. With these

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Amazon Marketing Services Launches Long Awaited Reporting Features (It's almost like AdWords!) What's New? Date Range, Placement, and Search Term Reports across campaigns are a few of the new features Amazon revealed last week for Amazon Marketing

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Why Automation Is Still Out of Reach for Small Businesses The biggest problem with accessibility of “automation” for small businesses is scale. Many of the problems small businesses are trying to solve for don’t have the requisite scale to merit

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New to Amazon? Here’s How to Start First, some context. Let’s assume you’ve already registered your seller profile as a “Professional” or “Individual” seller on Seller Central within Amazon. If you haven’t, Amazon provides great resources on this

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