What started as an online bookstore has long since turned into the biggest name in online shopping. But just how big is the biggest? In 2018 alone, Amazon is projected to rake in $258.22 billion in U.S. retail sales. For greater context as to

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Whether you’re new to Amazon or a seasoned seller, you likely came to the fast realization that surfacing products to potential customers requires much more than a snappy listing description. And for some, the shock and frustration is all too

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Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to

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What to do When Listening to Customer Feedback Forces Your Brand Outside its Comfort Zone   Brands of all sizes are grappling with the implications of listening to their customers. Listening to customers (whether B2B or B2C) is the

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Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy The answer to this question, in two words: Product Research. How many new products have you purchased recently where you DID NOT do any product research online? Here’s

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Boost FBA Are you attending Amazon’s 2018 Seller Summit - Boost with FBA in New Orleans? Amplio is and it’s just a few weeks away. What is Boost with FBA? Boost with FBA is a one day event hosted by Amazon. The event is aimed at helping

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The Art of War (on Amazon) Amazon’s rapid rise to dominance, which now accounts for upwards of $0.43 of every dollar spent on e-Commerce, has resulted in a hyper-competitive selling environment for physical products brands. For an increasing number

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The Shift from Traditional Grocery – Trends in Amazon Grocery & Gourmet The past couple decades have seen a shift in U.S. grocery retailers moving, in large part, to bulk purchasing and offerings with lower prices on a per item/unit/serving

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Amazon as a Search Engine Kleenex and facial tissue. Clorox and bleach. Pepsi and cola. All of these are examples of a marketplace phenomenon that occurs when a protected trademark or brand name is so popular that it becomes synonymous with the name

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Google vs Amazon Advertising: Crush the Competition No Quality Score? No problem. Amazon’s ad business eclipsed $1 billion last year largely in part to increased investment in Amazon Marketing Services (AMS) & Seller Central Ads. With these

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